The National Entertainment Awards (NEA) crave for premium

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I Rep Salone is an online magazine aim to showcase current issues in the community through entertainment, music and more both in Sierra Leone & Abroad. Email: irepsalone1@gmail.com

The National Entertainment Awards (NEA) 2018 crave for premium

By Ibrahim Sorious Samura

Is there any event you will like to attend this December – that offers glamour, glitz, class, razzmatazz and elitism?

If so, then the National Entertainment Awards (NEA 2018) is the ultimate choice for you.

The NEA awards ceremony is an annual event designed to celebrate talented Sierra Leoneans with artistic skills in music, film, comedy, fashion, tourism, sports and cultural heritage, for personal and interpersonal growth.

More importantly, it is designed to rebrand Sierra Leone to the outside world through entertainment. Its maiden edition (NEA 2017) was one of professional showbiz. It brought the best in entertainment, government ministers, the Hip TV and Nigeria’s event host, blogger & CEO of Pocket TV – Osh Money. The Bintumani Conference Centre was coronated and transformed into an opera or a royal castle of Kings and Queens of entertainment. The euphoria was splendid, with ecstatic extravaganza. That was just the tip of an iceberg, all thanks to LAKE Productions (the premier and hosting company of NEA), RUGGED and other partners.

NEA 2018 is bringing home the flavour of the BET, the Afrima, the Grammy and the Oscars kinda awards to Sierra Leone. It is going to be the ‘Taste of Elegance.’

LAKE Productions, RUGGED and partners have done an overhaul of last year’s event and they are ready to change the negative narratives of not believing in a Sierra Leonean way of doing things. NEA 2018 is offering something different this time, to further satisfy and mesmerise its audience. It will be an experience they will live for ages.

A top international act will jet in to grace this year’s awards ceremony. LAKE and RUGGED have brought in SANSIM – a Dutch based company to deliver more goodies in the red carpet, lightning and stage setup. More partners will be brought in due course.

To live up to international best practices, LAKE Productions and partners will launch this year’s NEA Awards on Saturday the 28th July, 2018 at the prestigious QUINCY’S Nightclub in Aberdeen, Freetown at the cocktail party, where the following will be launched: the 2018 NEA awards, the largest entertainment One Stop Internet Platform, 2018 NEA nomination categories, the 2017 NEA DVD, the NEA fundraising, the official LAKE Productions website, date and venue of the NEA awards. The Keynote address will be delivered by Madam Memunatu Pratt – the Honourable Minster of Tourism and Cultural Affairs, with statements also from three other ministers – the Minister of Youth Affairs, the minister of Sports and the Minister of Trade and Industry. Special Guest of Honour is Her Excellency Mrs. Fatima Bio – the First Lady of Sierra Leone.

The cocktail launch at Quincy’s will give an insight of what is expected of the 2018 NEA awards ceremony. All entertainment stakeholders, corporate people and institutions are expected to attend the cocktail launch. It’s free, but strictly by invitation.

The CEO of LAKE Productions – Alhaji K. Tarawally aka Laj-K (a TV host, entrepreneur and a lecturer), is poised to make Sierra Leone proud by dignifying and entreating our celebrities in the most fashionable and grandeur experience.

Mr. Tarawally believes that NEA will add values to our superstars and help rebrand the once defunct entertainment industry.

“NEA is the real deal for 2018”, Laj-K laments.

The notion is to build a creative industry that can thrive well and compete with its regional and global counterparts. It is apparently clear that the creative industries provide more jobs and revenues in the 21st Century. If properly utilised, all and sundry will benefit and contribute greatly to our GDP as it has happened in Nigeria, Ghana, Kenya, South Africa, etc. It’s on this background LAKE was founded to THINK LOCAL AND ACT INTERNATIONAL.

LAKE Productions is a renown event management company that has been organising the National Music Awards (NMA), National HipHop Awards, Miss Freetown, National Music Festival, National Entertainment Awards (NEA), and more.

The 2018 (second edition of) NEA awards will define what is meant by professionalism. It is going to be the best thing to have ever happen to the Salone entertainment, bringing back it’s lost glories.

‘ITZ NEA 2018.’

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